Tag: beauty industry

How Generation Z Created A Whole New Trend In The Makeup Industry

16th September 2019

Makeup Industry Is A Fast-Growing Business Many young people nowadays are finding their inspiration through Instagram or YouTube videos & tutorials. For most of them, their idols are James Charles who has 16 million subscribers. After him comes Jeffree Star with 15 million, and then comes NikkieTutorails with 13 million subscribers. The beauty industry is a fast-growing business. The U.K. beauty & personal care market was valued at £10.2bn in 2018. Usually, women that are in their 16-24 spend 30% more than they used to do a year ago. Nowadays almost everyone is shopping at Morphe or beauty bay, and everyone has access to makeup, which wasn’t the cause 5-10 years ago. If you have some pocket money and access to YouTube, you will probably get inspired to create at one point.

Milly Provenzano is a Gen-Z 16-year-old makeup artist who just can’t stop creating. She loves to create rainbow inspired looks, and she sees true beauty in pretty much everything. Provenzano has several different photographs in her room that inspire her to go onwards. She is also very active on Instagram where she follows all of her makeup industry idols. She says that’s where you can learn a lot from drag queens since they aren’t shy with their work nor appearance. Besides them, she also loves Antoinette Mahr.

When being interviewed and asked by a journalist how she can allow herself to spend several hours every day just to do makeup, Milly responded in a very grown-up way. She said that it’s like comparing someone who loves to do A-level art and asking them why they like to do it. Painting, coloring, doing makeup or drag are in the same line of professions to her. Makeup to her is just like art, but you get to do it on your face.

Milly is trying to do as many colorful and unique looks each day. She says that it is a bit strange being as expressive & creative when you live in a little village in Northamptonshire. She never spots people wearing rainbow-colored eyes, or rocking drag makeup. One day Milly would love to become a makeup artist for fashion shows. She dreams of going to London & Milan. This just proves that Gen-Z does dream quite big.

Makeup Is A Skill

A 17-year old from Manchester Aiman Sheeraz says that makeup is a skill which you need to master. Her favorite & most demanding part is learing how to blend. Aiman got into makeup industry because she used to watch bridal makeup tutorials, but she would also love to see her mom apply makeup. Her mom passed away a couple of months ago, but Aiman continued to do looks on her family members. Soon she started to post them online and that’s when her hobby became her full-time job.

Thus far she noticed that she usually works with two different types of clients. First off there are those who love the hot sculpted trends which have been invented by the Kardashians & Jenners. On the other hand, some people love a softer ”Asian glam”. This look is consistent out of a glowy base, soft skin, beautiful lips & bold eyes.

But It Can Still Get Pretty Colorful

Niamh Dunne is a 19-year old worker from Northamptonshire who finds inspiration in TV shows. The Lion King and Stranger Things are two major inspirations for teens nowadays, where youngsters transform themselves into their favorite characters.

Many people love to critique this and state that they should focus on their careers & school. However, those are usually older generations (and not the open-minded Gen-Z’s) who are not aware of the success and exposure which you can get through Instagram.

The best example is Kylie Jenner who created a billion-dollar industry with her cosmetics line. Did you know that she is on the Forbes list as well? Out of 80 women who were listed & claimed to be self-made rich in the last year, 10 of them came from the skincare & makeup industry.

How Does Makeup Affect Their Self-Image?

Some parents are worried that makeup can have an impact on their children’s appearance & self-esteem. However, Sheeraz is actually almost always bare-faced. Many Gen-Z’s do their makeup only for pictures, photoshoots, and their personal playtime. Not a lot of them walk out wearing Lion King orange & whisker inspired looks.

Makeup Is For Everyone

Nowadays brands like Makeup and Fluide are coming out with a genderless cosmetic set of products. Not only them but legendary brands such as Chanel & Givenchy have also launched the male lines. Boys are definitely not excluded from wearing makeup. One of them is the 17-year-old Matt Tierney.

He confessed in one of his interviews that he tried to get his mom to buy him makeup. He told her that he was off to Halloween party when he was 14. She saw right through him and knew that he wouldn’t wear it only for Halloween, but that soon it would become a full-time thing. Tierney had the confidence to film himself and post his videos online. Nowadays he explores & loves to do makeup. One of his current goals is to get 100k followers on Instagram since he believes that this is a huge accomplishment.

Finding Trustworthy Influencers Is Hard

Many people are questioning decisions & reviews that their favorite influencers do. This is because often things are sponsored and presented in way better light than they are. Luckily in the US, the Federal Trade Commission said that every pair promotion needs to be disclosed by the brand. This is why nowadays you also see that ”paid partnership” section on Instagram.

Some beauty and makeup industry gurus & vloggers get free products which they get to keep. In return, they usually do a 20-second review of the product on their IG story. Sheeraz herself estimates that she had spent around £1,000 on her favorite products thus far. She says that she doesn’t mind investing in her makeup items and that she’d rather be doing this than drinking & partying with her peers.

You Have To Build Your Kit

In order to pursue your dream career you have to invest in it. You are a lot like Picasso where you are using brushes, contour kits, ring lights, and any other much-needed items such as glue & gems for creating some special makeup looks. Teenagers don’t mind expressing their style through makeup, and they don’t think of it as a hobby. It is a way of creating, expressing, and having fun with yourself. The sooner the people around them realize that it isn’t as serious to wear a ”full beat” the sooner they will get to admire their bold looks.

You can have a look at our government funded beauty courses, just click here.

Supermom Made £1 Million From Beauty Business She started As Her Side Job

13th September 2019

Kayleigh Graham said that her last year was one of her most challenging yet rewarding years thus far. She works now in the beauty business, is a mom who replies to emails at night, sits in meetings during the day, and still deals with a newborn baby.

Who Is Kayleigh Graham?

Kayleigh came up with Lily England back in 2015 and made it her side job. However, she and her husband Jamie had to ditch their full-time jobs once their business started to grow.

Kayleigh knew that she wanted to do something in the beauty industry, but she had no idea that she was going to blow-up as much as she did. Before she used to work in fashion firms such as Selfridges and Burberry, where it became crystal clear to her that the beauty business is her best choice. Why? Well, it is a fast-growing multi-billion industry, and she felt like she could contribute in her own way.

What Was Her Vision?

She explained her vision to many journalists in several interviews that she wanted to give her brand an Instagrammable makeover, where she’ll combine functionally along with beauty. One of her best designs was a detangling brush which won her customer over since it was so practical. Not only that it was a handy brush, but it could effectively remove the knots from every hair type while looking super stylish in a rose-gold color. Once that brush took of she also made an ombre version, silver, and beautiful marble design.

About Lily England

Kayleigh used to work as a social media consultant which gave her the much-needed knowledge on how to start-up her own business.

She knew that she wanted to approach the brand and the job modestly, but securely. Therefore she ordered only 500 units of her well-known detangling brushes. She also used a good portion from hers & her husband’s savings to make this process happen. At first, she sold her brushes only on Amazon. Plenty of her friends & family members were skeptical, but she felt the need to prove them wrong. Later on she created her website and has been successfully running it ever since.

Beauty business is Challenging

Kayleigh says learning how to run an e-commerce business was challenging. Not only that but trying to learn all about grips with products as well as how to deal with suppliers was demanding since you have to rely on multiple people. She gradually built her collection and her line of products by reinvesting profits into some other new items. In time she created makeup brushes as well as beauty tools which were all cruelty-free and vegan-friendly.

Lily England now offers a range of make-up brushes and bags, as well as beauty tools. One of her must-have items is her lash curler, and her packaging and sense of style for all of her items is remarkable.

How Did She Make It?

Kayleigh has been reaching out to many Instagram influencers which have been promoting her brand. She is aware of the power that brand ambassadors can do, and she loves to grow on a daily. Because of this move her firm now has an annual revenue of over £1million a year.

Combing Work Life With Personal Is Demanding

Running a successful business has been hard & challenging, but it is even harder when you are a mom of a newborn. Kayleigh has a daughter called Grace. She says that combining personal life, motherhood & work-life doesn’t go hand in hand. However, she has adapted to her new schedule. How? She works at night by responding to emails. She also breastfeeds and multi-task while she’s in meetings. Kayleigh is actually an example of a true workaholic woman who showed us that hard work pays off, and that it is never too late to pursue your dreams.  Source

Being employed vs being self-employed in beauty

28th August 2019

Sometimes everyone dreams of being their own boss, don’t we? Often it can seem like it is more than easy to work as a self-employed person, but you should know all the advantages and disadvantages, especially if you are working in the beauty industry. Would this career suit you more if you were working from home or from the salon? Keep on reading to find out.

Self-employed pros:

  • You can earn more per hour than as an employee
  • Freelancers in the UK make around £50,000 a year, which is more than the minimum income
  • You manage your own time
  • You choose who you work with
  • Manage your own time
  • You can work anywhere in the world
  • You work from home, meaning you save time & money for transportation
  • Travel whenever you feel like

self-employed

Self-employed cons:

  • You have to keep track and keep accurate records of everything you earn throughout the year to fill out an annual self-assessment tax return form
  • Need to be really slick and patient when it comes to organizing your free time
  • You need to set-up your own private pensions, funds for maternity leaves etc
  • Mortage complications – you will have to prove you’ve had a steady income in the last three years

Being employed pros:

  • Paid holidays, as well as sick pay and maternity leave
  • Workplace pension
  • Steady working hours
  • You work with colleagues (great if you prefer dynamic surroundings)
  • You probably work the weekends off
  • Pay tax automatically through PAYE

Being employed cons:

  • You can’t choose or arrange your free time
  • Your job isn’t as secure since you have constant competition, as well as a supervisor
  • Always being monitored

Check out our available courses at CPBA: Click here.

Fast-track to a new career in beauty! How to keep your job and learn a new trade quickly

15th August 2019

Your first day when you start your new career in beauty can be stressful. This also applies when you are a new employee at a beauty salon, trying to understand and get along with so many different people daily. You will probably work mostly with women, and you will need to understand all of their demands, even though you may sometimes not agree with their visions. It can be hard to work in a dynamic surrounding and let’s not forget that you need to have the capacity to pick up new trades easily. Luckily, at CPBA you will enjoy learning, and you will enjoy working!

CPBA gives results faster

CPBA has many different courses, one of them is related to nail shaping, painting, and transforming. You won’t need previous work experience for any of their courses. Yet, you will go through the entire course for free. You will need to invest one day per week to attend the course and you will be financially secure by the end of the year.

Why go with CPBA if you want a career in beauty?

When you attend training at CPBA, you are allowed to have unlimited guidance with a specialist. They will help you plan out your future, while also making the sessions ideal for your spare time. You can ask as many questions as you want, and you will have them answered either online or in person. Not that many companies, schools or colleges are as flexible, which makes CPBA ideal for part-time workers.

In less than 4 months, you will end up with a VTCT Level 3 Diploma certificate.

This is way faster than if you were attending some specials courses, or if you went to college. It takes around one year to get the campus degree, and you will still end up with the same Level 3 degree diploma.

If you want to start your career in beauty, have a look at our government funded courses: Click here

Red hot careers in beauty industry

5th August 2019

The beauty industry is constantly changing, developing, and is coming out with new & innovative treatments. In 2019 you can pursue your career in some of the most unusual beauty fields. Here are our 4 different and unique suggestions.

 

  1. Mortuary makeup artist

 

If someone is off to an open-casket funeral, most of the times you will notice that the deceased is wearing makeup. This application is done by the mortuary makeup artist who knows how to bring back life & color to the body & face. They usually stick with something natural, with a hint of blush, as well as a subtle lip color.

 

  1. Airbrush tanner

 

Spray tanners usually work at the salons, but they can also do private home visitations. This way of fake-tanning is safer than actual tanning, or even sun-bed tanning. This is because you are not exposing yourself to getting skin cancer. The tan is applied with a spritz, and when done the right way it looks very natural & shimmery. You won’t look uneven or patchy, as if you would if you were spray tanning on your own.

 

  1. The follicle tattoo artist

 

Permanent makeup sounds scary, but it is ideal for men & women who have thin hair, or any hair loss issues. By getting Scalp micropigmentation you can get a tattoo of your hairline in less than 3 sessions. These are done and achieved by doing dots on the scalp and are a better solution than hair transplants.

 

  1. Face feeler

 

This profession is exactly what it sounds like! There are some people who evaluate how some products smell, feel, taste, and sound. This job requires you to have strong senses, as well as sensory evaluation. This person feels someone’s legs, face, skin, lips, or any other body part just after they’ve applied the product on top of the skin. After that they give their opinions and contribute to the development of the product.

Have a look at our beauty therapy courses! Just click here.